A new visual identity for the San Francisco based start-up advisors.
A growing, evolving cityscape.
The visual identity ecosystem captures the evolution of startups through to established business with the use of an evolving and adaptable cityscape framework. This framework denotes the underlying thinking, strategy development and idea generation need for people work together and grow successfully. As the name and location suggests, the identity is firmly grounded in the roots and story of the San Francisco Dogpatch area; bringing a blue-collar working district into the modern day tech hub.