Visa Infinite Privilege


A new approach to a payment and lifestyle product for the super rich


A responsive team built on an agile framework

A responsive lifestyle product for Ultra High Net Worth Individual's meant for an agile financial team and an approach that spoke to personal service and bespoke craftsmanship. The unique product features tailored to the customer inspired a design language of ultra-premium, hand-made and personalised visuals, centred around the moment of creation.


The design was rolled out into impactful videos, a bespoke website of product features and a toolkit of items to introduce the product to it's prospective clientele.