Brand positioning and visual identity to reflect Nine Group's new ethos; Train > Guide > Win.
Identifying the reasons to believe in Nine as a business helped develop a new brand ethos and values built around performance, determination and teamwork. This internal belief in Nine led to a training programme designed to empower their partners and promote the performance led proposition. This was brought to life through sporting analogies in visuals, messaging and processes.
The new visual identity and comms strategy enhanced Nine Group's status as leaders in the telecoms channel industry, demonstrating leadership, confidence and high performance, with handwritten, personal touches to communicate on a person-to-person approach.