Barclays Small Change
The cost saving approach to living.
Helping people discover the small changes that could save them money in the new year.
A social campaign aimed to engage and excite members of the general public in their own financial well-being by delivering insightful, fun and cost-effective alternatives to expensive lifestyles.
The videos were part of the Barclays Financial Health Facebook campaign that asked members of the public to pledge their new years resolutions, highlighting low-cost or free events as alternatives to expensive lifestyles and inspire others to follow. The campaign highlighted Barclays' initiative to help support their customers and the general public to be smarter with their money, encouraging positive habits and reinforcing trust in the Barclays brand.