Think Digital. Think differently.
An industry-leading, trusted resource to better connect and inform the print community
A cross-platform product for the print industry to compliment and improve their daily business lives. Insights that improved communication channels and content were key to engaging the audience as well as a complete redesign of the printed format and visual identity. With the rise of online channels the magazine enabled customers to unlock rewarding online content and communicate with like-minded businesses.
A new business growth strategy identified new audiences, designed to grow the user base and answer needs across both offline and online needs. An awards program was also developed that supported business relationships and rewarded creative efforts.